In August we took on a project that, at first, seemed like a walk in the park. After all, how difficult would it be to film beautiful models posing for camera in a controlled environment, which in this case was a white cyc? As it turned out, it was quite a daunting task. We had to film 4 models (Vietnamese, Korean, and Japanese) in 2 days and get enough footage to deliver 9 TV commercials. Yep, you read that right. 9 commercials in 2 days. Fortunately, the TV commercials involve a bit of graphics and have a similar look and feel so we were able to plan the shoots strategically.

We created a detailed shot list for each commercial and my Director of Photography came up with a smart plan. For all the shots that had a similar or the same look, we filmed them back to back so our crew didn’t have to change the lighting setup after every shot. This saved us a lot of time and enabled us to complete principal photography within 2 days. The one downside of this approach was that all 4 models had to be on set the entire 12-hour day, which wasn’t so bad and gave the talents a chance to make friends with each other. One of them is a musician and she even performed a song with her guitar for the entire crew as we were having lunch.

Check out some photos of the shoot below.