Hello and Happy Month of June!
Yes, June! An indicator of the year’s midpoint, which gets our team to reflecting of our achievements thus far, as well as refocusing and redefining what we want to achieve in the months to come. We spent a gazillion hours thinking about this, and at the end, we came up with one word: engage.
Our mission is to produce innovative creatives that engage.
And how about you? When communicating a message to an audience, whether it be of one or one million, do you want to clearly communicate and effectively engage your audience?
If you answered yes, mull this over:
Approximately 65% of the population are visual learners.
The brain processes visual information 60% faster than text.
90% of the information that comes to the brain is visual.
Video is a visual medium.
Use it to engage your audience.
More to Munch On
For online advertising, rich media formats with video are the most successful ad formats at driving online ad awareness, aided brand awareness, message association, purchase intent and brand favorability. Exposing audiences to a single rich media with video results in an average 1.16% increase in purchase intent, 2.3% increase in brand favorability, and 1.90% increase in aided brand awareness.
(Source: The Brand Value of Rich Media and Video Ads. DoubleClick, 2009)
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