December 1, 2013
 Posted by Thien A. Pham

4 Models, 2 Days, 9 Commercials

In August we took on a project that, at first, seemed like a walk in the park. After all, how difficult would it be to film beautiful models posing for camera in a controlled environment, which in this case was a white cyc? As it turned out, it was quite a daunting task. We had to film 4 models (Vietnamese, Korean, and Japanese) in 2 days and get enough footage to deliver 9 TV commercials. Yep, you read that right. 9 commercials in 2 days. Fortunately, the TV commercials involve a bit of graphics and have a similar look and feel so we were able to plan the shoots strategically.

We created a detailed shot list for each commercial and my Director of Photography came up with a smart plan. For all the shots that had a similar or the same look, we filmed them back to back so our crew didn’t have to change the lighting setup after every shot. This saved us a lot of time and enabled us to complete principal photography within 2 days. The one downside of this approach was that all 4 models had to be on set the entire 12-hour day, which wasn’t so bad and gave the talents a chance to make friends with each other. One of them is a musician and she even performed a song with her guitar for the entire crew as we were having lunch.

Check out some photos of the shoot below.

Makeup Done. Time for Hair



Main Light Setup of the Day

Gaffer Marcus Johannes Doing His Thing

Camera's Up

Between Takes

Wrap Photo

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